Anti-Vaping Campaign
Challenge:
Vaping has quickly turned from a fad to a necessity for younger Aussies, leading to serious health issues and possibly lifelong addictions. We need to stop this before it’s too late.
Insight:
Gen Z have grown up with gory imagery and messaging about the harms of smoking and they’re desensitised. Threats of Gangrene and Cancer aren’t creating the impact they warrant.
Idea:
Instead of displaying frightful scare tactics, we need to persuade Gen Z another way. So let’s strip them of what they care about most - their social status.
Print Posters
Radio Ads
PR Arcticle
Sydney Swans ‘No Dickhead’
Policy is officially vaporised.
In a sport that’s filled with egos and arrogance, it’s hard to come by an AFL list that isn’t scattered with individuals who will, at one point, bring their club to disrepute through their idiotic antics. Because of this, former Sydney Swans coach Paul Roos implemented the ‘No Dickheads’ to the club upon his arrival.
3 years later he won the premiership, ending the AFL’s longest (72 year) premiership drought.
This policy has remained as a staple value throughout the Sydney Swans bloodline for decades since. However today the narrative has turned, as multiple swans players have quite literally become dickheads.
In a bid to stamp out vaping across Gen Zers, Escape The Vape has supplied riskily out-there masks shaped as the, how do I put this delicately - the male reproductive organ, which is designed to reduce the amount of oxygen flowing into the lungs of the athletes, replicating the negative impact vaping can have on your health.
Professional athletes wore these masks whilst underdoing rigorous physical activity, competing against young Gen Z’s, and the results speak for themselves, with almost no Swans player able to convert a win.
Escape the Vape says ‘nice one dickhead’ to those who vape, and the proof is really in the penis here!
