STIHL
Over the past year, Will has worked closely writing copy for the STIHL account, contributing to a wide range of outputs including TVC assistance, catalogue copy, website content, eDMs, social media copy, outdoor signage, and more.
STIHL: April Fools 2025
This year STIHL wanted to spark discourse within their customers through a fun and engaging April fools prank. across socials and eDM.
The challenge was to align STIHL with being at the forefront of technological innovation. With that, STIHL WRKM8 was born.
*Idea and script by Will Hornor
STIHL: AFL/NRL Signage
STIHL wanted brand focused messaging for broadcasting, as animated boundary signage at a range of AFL &NRL stadiums across the country
The end result, an emotional connection with the broader public by linking STIHL tool attributes with popular and well-known AFL/NRL language that references ‘winning’ and ‘being best’.
*Copy by Will Hornor
